Custom Made Orthotic NYC

Our Orthotic Services

At the US Orthotic Center, Jeffrey S. Rich, the owner and a Board-certified pedorthist, along with Merridy J. Lithgow, a podiatrist registered in Australia, employ a new and proprietary method that integrates old-school orthotic craftsmanship with cutting-edge digital technology. During the COVID-19 pandemic, he sought a way to reinvent the orthotic-making process and dedicated three years and hundreds of hours to learning, reprogramming software, and inventing a semi-weight-bearing suspension foot scanning system. Ultimately, he mastered and perfected the process, combining it with knowledge accumulated over the last 46 years. Using the same materials and aided by a high-speed foot scanner, computer, and CNC machine, he created a unique and superior orthotic unlike any other.

Jeffrey was recently appointed to the Board of Directors and serves on the Educational Board for the Prescription Footwear Association (PFA), the governing body for Pedorthics. Additionally, Jeffrey holds seven US patents, three of which are in orthotic design.

We specialize in medical orthotics and collaborate with numerous top orthopedic surgeons from leading hospitals in NYC, including Hospital for Special Surgery, New York Hospital, Mt. Sinai, and Columbia Presbyterian, among others. Additionally, we provide orthotics for numerous professional athletes across various sports, including players from the Yankees, Mets, Knicks, Nets, Milwaukee Bucks, Golden State Warriors, and NY Red Bulls, as well as world-renowned golf and tennis players.

Orthotic Overview

Orthotic can be custom-made to your specific foot curvature and body weight distribution accommodate your unique foot structure. We provide you with the perfect orthotic solutions. US Orthotic Center customizes orthotics and designs them to support the comfort of your feet. Our orthotics assist in maintaining a good posture, well-being, and pain-free walking. Our prescription orthotics are designed to match your lifestyle. All our orthotics are manufactured in-house. We conduct a complete evaluation of your feet, ankles, and legs. Orthotics can accommodate your unique foot structure. We provide you with the perfect orthotic solutions.


Orthotic innovation

Jeff, our lab coordinator, is an accomplished inventor and designer who holds patents on footwear products for US Orthotics Center. He has collaborated with Rollerblade and contributed to the design of the Quantum skate. Jeff serves as the co-owner and R&D Director at Masterfit Enterprises, where he is the inventor of all Masterfit insoles and fit aid products, including the IP Vac System, Instaheat System, Instaprint Hi-Definition Custom Insoles, Zapz Microwavable Custom Insoles, and EZ Fit Auto-Adaptable Insoles.

Furthermore, Jeff is the co-founder of Masterfit University, a global training company that educates footwear fitting skills and modification techniques for winter sports and athletic shoe retailers. He also co-directs Ski Magazine and Ski Press Magazines’ boot testing programs and has extensively written on ski boots and fitting issues. Jeff’s expertise in foot health positions him as a major contributing writer for Biomechanics Magazine, and he regularly lectures for the Pedorthic Footwear Association and the Professional Ski Instructors of America.

US Orthotic Center is dedicated to driving higher standards in custom orthotics and foot health.


Merridy Lithgow

Merridy J. Lithgow is a podiatrist registered in Australia with extensive experience in teaching, research, and clinical practice. She specializes in lower limb musculoskeletal conditions and is currently pursuing her Ph.D., focusing on researching the biomechanics of people with midfoot osteoarthritis.

Over the past decade, Merridy has worked as a private podiatrist in both Australia and the UK, gaining valuable experience in various lower limb conditions, strengthening techniques, and orthotic prescriptions through her academic studies and clinical practice. Alongside her private practice, Merridy has served as a clinical educator at Central Queensland University and Western Sydney University in Australia, specializing in clinical biomechanics and orthotic prescriptions.

Merridy is dedicated to making a positive impact on her patients’ lives, whether by addressing lower limb pain that affects daily activities or enhancing athletic performance. With her active lifestyle, which includes competitive basketball during high school, a passion for snow sports, regular running, high-intensity interval training, yoga practice, and playing ice hockey, Merridy embodies her commitment to health and wellness while striving to optimize her patients’ outcomes.

no one designs orthotics like we do

At US Orthotic Center, the owner Jeffrey S. Rich, a Board board-certified Pedorthist, and Merridy J Lithgow, Bachelor of Podiatry, MSc, uses a new and proprietary method that combines old-school orthopedic artisanship with new digital technology. During the COVID pandemic, he sought out a way to reinvent the Orthotic making process and has spent 3 years and hundreds of hours learning, reprogramming software, and inventing a semi-weight-bearing suspension foot scanning system. Ultimately, he mastered and perfected the process while combining it with the knowledge that he has accumulated over the last 46 years. Using the same materials and with the help of a high-speed foot scanner, computer, and CNC machine, he created a unique and superior orthotic like no other.


Arch supports orthotic

People with high arches, low arches, and flat feet can greatly benefit from using orthotics. Orthotics provide arch support and are designed to complement your foot structure.

Insoles orthotic

When using insoles that slip into your shoe, they provide extra cushioning and support. Insoles are often made of gel, foam, plastic, and other combinations of materials.

Heel liners orthotic

Heel liners, also known as heel pads or heel cup orthotics, provide extra cushioning in the heel region. Our specially designed orthotics are particularly useful for patients experiencing foot pain due to age-related factors, which can diminish the natural fat pads in the heels.

Foot Cushions Orthotic

When shoes rub against your heels or toes, U.S. Orthotic Center foot cushions can be used as a barrier in between to ease pain and discomfort. The average active human walks approximately 75,000 miles by the time they reach age fifty. High-quality, custom-made orthotics and insoles, combined with regular foot care, can ensure that your feet stay healthy. With proper detection, intervention, and care, most foot and ankle problems can be alleviated or prevented with high-quality orthotics. Avoid back pain, get arch support orthotics, and let the US Orthotic Center work its foot magic for you! It’s the one-stop shop for custom-made orthotics in NYC.

Functional Orthotic

Functional orthotics are designed to control abnormal foot motion, helping to treat foot pain caused by such conditions. They can also be used to address injuries like shin splints or tendinitis. Typically crafted from semi-rigid materials such as plastic or graphite, functional orthotics offer unique control for athletic patients. Constructed with a combination of flexible polypropylene and EVA, they are intended to be somewhat flexible and shock-absorbing during foot contact and propulsion. However, when the entire foot is in contact with the ground, the orthotics become very rigid and controlling.

Accommodative Quality Orthotic

Accommodative orthotics are softer and intended to provide additional cushioning and support. They are suitable for treating diabetic foot ulcers, painful calluses on the bottom of the foot, and other uncomfortable conditions. Podiatrists use orthotics to address foot problems such as plantar fasciitis, bursitis, tendinitis, diabetic foot ulcers, and foot, ankle, and heel pain. Clinical research studies have demonstrated that podiatrist-prescribed foot orthotic solutions decrease foot pain and improve function.

orthotic customization

The U.S Orthotic Center designs Pedorthic orthotics with arch support inserts made from high-quality materials. Our orthotics are crafted to alleviate foot pain while providing support, reducing excessive foot motion, and enhancing stabilization and shock absorption. Shoe inserts or orthotics are an excellent choice for individuals experiencing foot or heel pain.

Regardless of your shoe size, our full-length, 7/8, or 3/4 length orthotic inserts from the U.S Orthotic Center can be utilized across a variety of footwear, including cross trainers, cleats, running shoes, boots, and more. Our active orthotic inserts are specifically engineered for sports activities, offering optimal support for added motion control, stability, and shock absorption. This aids in activities such as power walking, running, tennis, fitness classes, or cardio workouts.

Functional orthotics from the U.S Orthotic Center are also suitable for casual dress shoes. Whether attending a wedding or dressing for work, your feet will experience comfort and support in our slim-fit dress orthotic inserts, regardless of the occasion. Proper foot and ankle support in your shoes can help alleviate pain and support foot alignment for all-day, pain-free comfort.

Us orthotic center custom insoles for flat feet

Us orthotic orthotics customization


orthotic for your body

All orthotics are manufactured right here in our orthotic NYC foot lab. Our mission is to help our patients achieve pain-free movement as they go about their daily lives. Like most humans, we spend most of our day on our feet. The feet serve as our foundation, and we ensure that this foundation is balanced, solid, and stabilized. With our orthotics craftsmanship, design, and implementation, we take pride in successfully providing this service to our clients.

Orthotics from US Orthotic Center are designed to optimize your performance, enhance your comfort, and complement your lifestyle. Whether you are seeking the ideal insole for pronated or supinated feet, relief from heel, knee, hip, or back discomfort, our orthotic inserts cater to various needs. Crafted to fit all types of footwear, our arch supports enable your body to operate at its highest potential. By alleviating pain, boosting energy levels, and minimizing muscle fatigue, our orthotic solutions ensure peak efficiency for your body.

Our Lab Location

Our location is in Midtown, conveniently close to all train and bus hubs. You can find us at 515 Madison Ave #1204, New York, NY 10022. Our entrance is situated on 53rd Street between Park and Madison Avenues

Phone: (212) 832-1648

Fax: (212) 832-5266

Email: [email protected]

All consultations are by appointment only. 


Monday 10 AM–2 PM

Tuesday 9 AM–5 PM

Wednesday 9 AM–5 PM

Thursday 9 AM–5 PM

Friday 11 AM–3 PM

Saturday Closed

Sunday Closed