Press -The U.S Orthotic Center in the media.


“I tread lightly with my professional [athletes],” says Jeffrey S. Rich, CPed, owner and president of U.S. Orthotic Center, New York, New York. “You don’t want to do too much or too little, and you have to nail it on the first go-around because there is so much riding on getting them healthy and performing.”

Maxim Magazine – October 1997

“A jogger’s ally is a shoe that keeps pace with his individual needs. Here we give the top sneakers we gave the runaround.”

“Jeffrey S. Rich, co-owner of Masterfit Enterprises and the Inventory of Zaps, Qickbeds, and EZFit Insoles recently fitted Emmy Award-winning TV host Richard Wiese with Zapz on a recent expedition to Mt. Kilimanjaro. Richard was also kind enough to take a photo at the summit with a Zapz banner.”

SIA Snow Show Daily

“Masterfit Enterprises hits a stride with a dedication to boot fitting”

Esquire Magazine

“Surprisingly Effective Gear of the Month: ZAPZ CUSTOM INSOLES”

Men’s Journal

“With an Instaprint inside, you’ll enjoy better control…”

The Patriot Ledger

“Whether fitting ski boots or skates, Rich is passionate about his work…”

NY Times

“You wouldn’t take your glasses off to read and you won’t take your insoles out to ski…”

NY Times

“Rich can guarantee comfortable shoes. Your feet will thank you…”

Sporting Goods Business

“You make a person’s feet comfortable, and you’ve made a friend for life…”