At the U.S. Orthotic Center, innovation and craftsmanship merge to redefine comfort, performance, and foot health.
custom orthotics and foot health
At the U.S. Orthotic Center, innovation and craftsmanship merge to redefine comfort, performance, and foot health.
Jeff, our Lab Coordinator, is an accomplished inventor and designer who holds multiple patents for footwear technologies developed for the U.S. Orthotic Center. He has collaborated with Rollerblade, contributing to the design of the Quantum Skate, and serves as Co-Owner and R&D Director at Masterfit Enterprises. Jeff is the creator of all Masterfit insoles and fit-aid technologies, including the IP Vac System, InstaHeat System, Instaprint Hi-Definition Custom Insoles, Zapz Microwavable Custom Insoles, and EZ Fit Auto-Adaptable Insoles.
In addition to his product innovations, Jeff is the Co-Founder of Masterfit University, a global training organization that educates retailers and technicians in footwear fitting, alignment, and modification for winter sports and athletic footwear. He also co-directs the boot testing programs for Ski Magazine and Ski Press Magazine, and is widely recognized as an authority on ski boot design and fitting techniques.
foot health and biomechanics
Jeff’s extensive expertise in foot health and biomechanics has made him a major contributing writer for Biomechanics Magazine. He is also a frequent lecturer for the Pedorthic Footwear Association (PFA) and the Professional Ski Instructors of America (PSIA), sharing his deep knowledge with professionals across the industry.
At the U.S. Orthotic Center, we are committed to advancing the science and standards of custom orthotics and foot health through continuous innovation, research, and education.
Jeffrey S. Rich, owner of the U.S. Orthotic Center, is the incoming President and a member of the Board of Directors of the Prescription Footwear Association (PFA), where he also serves on the Educational Board. He currently holds seven U.S. patents, three in orthotic design—reflecting his lifelong dedication to advancing foot care technology and improving patient outcomes.
individually fabricated in our New York City orthotic laboratory
All orthotics are individually fabricated in our New York City orthotic laboratory to ensure precision, quality, and consistency. Our mission is to assist patients in achieving pain-free, efficient movement throughout their daily activities. Since the feet serve as the body’s structural foundation, maintaining proper alignment and stability is essential. At the U.S. Orthotic Center, we are committed to creating orthotic devices that provide a balanced, stable, and supportive foundation, promoting optimal function and long-term musculoskeletal health.
Orthotic devices from the U.S. Orthotic Center are designed to enhance biomechanical performance, improve comfort, and support overall postural alignment. Whether addressing pronation, supination, or discomfort originating in the heel, knee, hip, or back, each orthotic is customized to the individual’s anatomical and functional requirements. Our orthotics are compatible with a wide range of footwear and are engineered to restore natural gait mechanics, reduce pain, decrease muscular fatigue, and improve energy efficiency.