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U.S. Orthotic Center is a full sports service center specializing in Orthotics and Stance Alignment. We custom fit orthotics for all sports including running, cycling, golf, soccer, basketball, tennis, roller skates and in-line skates.

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(212) 832-1648Comfort guarantee or your money back!

Who is Jeff Rich?

Jeff Rich, Portrait Photo.

Jeffrey S. Rich

US Orthotic Center was founded by Jeffrey S. Rich, a Board Certified Pedorthist in 1982. US Orthotic Center has been making Custom Molded Orthotic Inserts for over 30 years.

He has a long and varied background in foot care and footwear that has led him to create this unique orthotic and footwear fit center. At USOC, Jeff has worked with leading New York City orthopedists to solve some of medicine's most challenging foot problems, reducing or eliminating pain and discomfort while increasing mobility. He has also improved the performance of numerous athletes—from serious weekend competitors to those who compete at a world class level.

For several NBA teams such as the Brooklyn Nets, New York Knicks, Boston Celtics, Atlanta Hawks, Philadelphia 76'ers, and the Chicago Bulls all have Jeff fabricate custom molded inserts and modify shoes for several players. In the past, he has worked with many other professional athletes including baseball's Carlos Beltran, tennis players Ivan Lendl and Monica Seles, Olympic ice skater Michelle Kwan and Olympic skiing gold medalist Debbie Armstrong.

Whatever the issue, you can be sure Jeff and the U.S. Orthotics team has the experience to help formulate a solution.

Jeff's passion and ability for understanding and solving foot and footwear problems has led him in several creative directions. He is an accomplished inventor/designer and holds 6 US patents on footwear products. He is co-owner and R&D Director at Masterfit Enterprises. He is the inventor of all Masterfit insole and fit aid products including Instaprint Hi-Definition Custom Insoles, Zapz Microwavable Custom Insoles, and EZ Fit Auto-Adaptable Insoles.

Jeff is also co-founder of Masterfit University, a global training company that teaches footwear fitting skills and modification techniques to snowsports and athletic shoe retailers.

He has been co-director of Ski Magazine and Ski Press Magazines' boot testing programs and has written extensively about ski boots and fitting issues. He has also written for Biomechanics Magazine and has lectured for the Pedorthic Footwear Association and the Professional Ski Instructors of America. Jeff was the only orthotic fiiter to be paid to work with the US Ski team.

Jeff's first formal training came as a apprentice ski boot maker at the legendary Strolz custom boot factory in Lech, Austria in the early 80s. Before that, he cut his customization teeth modifying roller skate boots when he managed several popular New England rinks back in the late 70s.

Let Jeff Rich and the US Orthotic Team work foot magic for you!

515 Madison Avenue, Suite 1204, New York, NY 10022 | (212) 832-1648 |

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